Germany
Silver Award
Design & Craft
Packaging
- Client
- Weingut Knipser
- Agency
- Kolle-Rebbe GmbH
In order to make the bottle as well as the wine a collector's item, a special seamless copper jacket was created to make the ageing process inside the bottle visible on the outside. The longer the XR ripens in the bottle, the more the copper jacket ripens too, and turns into a design object over the years. What's more: each bottle makes Knipser's credo visible – True Greatness Comes With Age.
Credits
- Art Director
- Ursula Ritter
- Copywriter
- Bilitis Kruse
- Designer
- Patrick Schröder
- Agency Producer
- Martin Lühe
- Photographer
- Dirk Weyer