Tochka Bank supports entrepreneurs through a music video that shows Russian business through a metaphor of a gypsy market. The video was directed by Emir Kusturica; he is famous for his farcical gypsy style. The video shows 7 short stories about entrepreneurs who overcome difficulties the Boss is responsible for. He is the representation of the government and monopolies. It is a lot like Russia, but in the video, the entrepreneurs unite their forces and beat the Boss.