Winners

Animal Handprints

Switzerland

Silver Award

Print & Outdoor

Non-profit/public service/NGO

Bronze Award

Print & Outdoor

Craft - Illustration

Client
Foundation “Tier im Recht” (Rights for animals)

Many tourist attractions cause suffering for the animals involved in them. The foundation "Tier im Recht" (Rights for animals) wanted to make tourists aware that unnatural contact with humans produces permanent stress for them. Handprints symbolize the sad consequences that humans leave on wild animals through their constant touching and grabbing, from cuddling tiger cubs to selfies with koala bears.

Credits

Art Director
Isabelle Hauser
Creative Director
Markus Ruf
Copywriter
Markus Ruf
Illustrator
Isabelle Hauser
Account Executive
Lara Cavelti