Switzerland
Silver Award
Print & Outdoor
Non-profit/public service/NGO
Bronze Award
Print & Outdoor
Craft - Illustration
- Client
- Foundation “Tier im Recht” (Rights for animals)
- Agency
- Ruf Lanz, Zurich
Many tourist attractions cause suffering for the animals involved in them. The foundation "Tier im Recht" (Rights for animals) wanted to make tourists aware that unnatural contact with humans produces permanent stress for them. Handprints symbolize the sad consequences that humans leave on wild animals through their constant touching and grabbing, from cuddling tiger cubs to selfies with koala bears.
Credits
- Art Director
- Isabelle Hauser
- Creative Director
- Markus Ruf
- Copywriter
- Markus Ruf
- Illustrator
- Isabelle Hauser
- Account Executive
- Lara Cavelti
- Other
- Isabelle Hauser