Germany
Nomination
Print & Outdoor
Poster Advertising
- Client
- IKEA Germany
- Agency
- thjnk
IKEA furniture is actually not all that hard to assemble. But as everyone knows, you can easily mix up some of the parts and end up putting it together the wrong way round. It can happen to anyone. Even billposters, so it would seem. Perfectly ordinary posters. But what’s different is that the motifs have evidently been mounted the wrong way round, as can happen with the products shown. Luckily, that’s where IKEA’s assembly service is happy to help.
Credits
- Art Director
- Niko Auf dem Berge
- Copywriter
- Karl Wolfgang Epple