The Audi TT brochure hack. An augmented journey through the Virtual Cockpit exploring every feature of the display. Touching the hotspots on the printed brochure let you navigate every aspect of the display so you could understand how it works. Using conductive print, we turned what was a static page into a smart surface enabling haptic feedback. Conductive ink linked and an embedded Bluetooth chip delivered a seamless experience between the brochure and your phone.