Öfferl questions everything. Why do you have to do things a certain way? What happens if we do it differently? Questioning everything is the foundation of their daily work. It begins with the soil in which their grain grows. Öfferl chooses local farms and organic farmers. Across every decision, down to the soil, Öfferl chooses something more substantial. And they needed a flagship store that lived up to that radical philosophy, reconnecting daily bread to the ground.