Germany
Nomination
Print & Outdoor
Magazine & Trade Advertising
- Client
- Radeberger Gruppe KG
- Agency
- Ogilvy Germany
If people clock up more than 10 hours of screen time a day, by the end of their life, they will have spent 32 years looking at computer screens, TV screens and smartphone screens. To make people aware of how stupid this is, the German brewery DAB believes beer is better than smartphones. Instead of staring at screens for hours, we could have fun holding a bottle of DAB Pilsener.
Credits
- Copywriter
- Simon Oppmann
- Photographer
- Gerhard Linnekogel
- Account Management
- Andreas Best
- Art Buying
- Martina Diederichs
- Editing
- Fan Ding