Spain
Green Star
Print & Outdoor
Special Outdoor
Silver Award
Print & Outdoor
Special Outdoor
- Client
- BBK Foundation
- Agency
- Llorente & Cuenca
"Bihar: Choosing tomorrow" is a campaign for which a living sculpture called Bihar -tomorrow in Basque- was created and installed in the Bilbao Estuary, representing the future generations, which sank or floated depending on the moment it was seen and managed to stir consciences, but without being entirely fatalistic. The sculpture was also a teaser for the short fiction film in which sustainable competitiveness in a dystopian Bilbao was explained in depth.
Credits
- Copywriter
- Daniel Vázquez Seoane
- Production Company
- Antiestático
- GU Design
- Filmark
- Strategic planning
- Pablo Hernández de Urrutia