Winners

Biohackers – The world’s first Netflix series stored in DNA

Gold Award

Brand Experience

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G

Member Club Gold Award

Brand Experience

Promotions

Client
Netflix

"Biohackers" is a Netflix series about biotechnology and genetic engineering. Much of it sounds like science fiction, but it is already a reality. To prove this, the series itself was turned into a genetic experiment. To launch Biohackers, the series' "DNA" was sent to influencers and journalists. At the same time, the DNA code was published, and open-source software was made available for anyone to decode the DNA themselves.

Credits

Art Director
Mathias Rebmann
Copywriter
Arndt Poguntke
Director of Photography
Bastian Kuhn
Katya Vlasova
Film Director
Bastian Kuhn
Agency Producer
Katya Vlasova
Production Company
Tundrafilms GmbH
Photographer
Markus Bachmann
Sound Designer
Christian Menzel
Packaging Production
Pflanz Produktionsservice