Estonia
Bronze Award
Print & Outdoor
Print & Outdoor for Non-profit/Public Service/NGO
- Client
- Estonian Society of Hematologists
- Agency
- Tabasco
We've all cut a finger with the paper cut. But what happens if the bleeding doesn't stop? For those suffering from hemophilia, even the smallest accident can result in death. In International Hemophilia Day, we used the newspaper as a tool to show the seriousness of the disease. Bloody fingerprints began to follow the browser of the page from the first page to the end of the publication, where we published an explanation. Made in cooperation with students of EKA
Credits
- Creative Director
- Kerstin Raidma
- Copywriter
- Tarmo Sikk