Winners

Bloody Fingerprints

Estonia

Bronze Award

Print & Outdoor

Print & Outdoor for Non-profit/Public Service/NGO

Client
Estonian Society of Hematologists
Agency
Tabasco

We've all cut a finger with the paper cut. But what happens if the bleeding doesn't stop? For those suffering from hemophilia, even the smallest accident can result in death. In International Hemophilia Day, we used the newspaper as a tool to show the seriousness of the disease. Bloody fingerprints began to follow the browser of the page from the first page to the end of the publication, where we published an explanation. Made in cooperation with students of EKA