To get women to donate their hair for wigs, a new haircut was invented called Brave Cut. All the hair cut goes into making wigs, so donation feels not feel like donation, but like fashion. The cut was made popular after Romania’s most popular TV presenter, Andreea Marin, had a Brave Cut live on TV. The signature style leaves the hair longer on one side and shorter on the other. The haircut was covered by fashion magazines and shows.