Winners

Budvar 33

Czech Republic

Bronze Award

Film & Audio

TV/Cinema Commercials

Bronze Award

Film & Audio

Craft - Direction, Cinematography and Editing

G

Member Club Gold Award

Film & Audio

TV/Cinema Commercials

Client
Budějovický Budvar

Brewed and explicitly designed 33 – Budvars' first bitter – for a younger, more open-minded beer drinker. Because this is not a bitter from a typical big brewery, a wide variety of stupid beer gifs were used in a TV film to show that Budvar is a funkier beer, and it's a bitter. In other media, the gifs were separated and made downloadable to invite drinkers' mates for a 33.

Credits

Creative Director
Lester Tullett
Post Production House
PFX Prague
Art Director
Lais Veloso
Copywriter
Daniel Friš
Director of Photography
David Hofmann
Film Director
Wolfberg
Agency Producer
Tibor Hutter
Production Company
Creative Embassy
Post. House
PFX Prague