The force – in Star Wars – can move objects through sheer willpower. The “Build with the Force” experience was developed to promote the new LEGO® Star Wars sets together with Episode 9 Fans could physically feel the force while building their LEGO® spaceships. A custom-built Force AI machine-learning algorithm uses image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heart rate to control the action on the screen.