Ukraine
Silver Award
Print & Outdoor
Outdoor
Bronze Award
Print & Outdoor
Digital Screens
Bronze Award
Print & Outdoor
Print & Outdoor for Non-profit/Public Service/NGO
- Client
- Ukraine
- Agency
- Leo Burnett Ukraine
Since war began, russia did it best to fertilize double-wording, propagate irrelevant views and spread false accusations. Because when people get confused, they doubt whom to support. The Call War War project counteracts double-wording and erases doubts through obvious verbal & visual comparison. In form of tearful real-war footages accompanied by provocative rhetorical message.
Credits
- Copywriter
- Vladislav Minchev