Russia
Gold Award
Promotions & New Media
Events
Silver Award
Integration & Innovation
Creative Strategy
- Client
- SMPOLIS.ru
- Agency
- Voskhod
Black ice is a common reason for car accidents in Russia, and only 12,2% of drivers have full insurance coverage. Since Russians don’t like buying insurance but like fun games, 50 car accidents happening in 2 hours were set up just for fun. How? Introducing the first ever "Car Curling" Tournament. 6 cars & 4 teams. The one that gets the car closer to the centre wins.
Credits
- Creative Director
- Andrei Gubaidullin
- Art Director
- Vladislav Derevyannikh
- Agency Producer
- Elizaveta Larionova