A big campaign reinforced the values that Tipp3 is sports and betting - legitimate and credible, yet fun. The brand’s influence and passion for soccer was used to do good. This collaboration with the Austrian Soccer Assoc. turns the protective hand posture at free kicks into a symbol for testicular cancer self-examination. The visual’s live appearance and posts by national-team players generated 187,448 social impressions. All the actions were linked to a landingpage with instructions.