The designers created three zoetropes entirely from scratch, made from thousands of hand-cut pieces of paper, including the TVE claims. Each ident is infused with special nostalgia of yesteryear cinema techniques. The zoetropes were lovingly made with elements that recall the past: paper, record players for spinning bases, lighting and animation techniques. The 18 frames and spinning velocity were crucial, as well as the camera diaphragm speed, to achieve each magical moment.