Cicla is a mobile app to register and learn about the menstrual cycle. Cicla was born from the need of users to better understand their menstrual cycle. The market focuses on reproductive issues and asks a lot of data from users, without giving anything in return. Cicla differentiates itself by providing valuable information to its users, such as tips on how to manage their symptoms. We created a warm brand and the app visuals evolve throughout the menstrual cycle.