Switzerland
Nomination
Print & Outdoor
Newspaper Advertising
- Client
- VBZ public transport
- Agency
- Ruf Lanz, Zurich
On September 2015, the scandal over VW cheating pollution emissions tests was topic No. 1 in the media. This ad for the environmentally friendly tram system in Zürich (the real people’s car) was published precisely at this time.
Credits
- Art Director
- Marcel Schläfle
- Copywriter
- Markus Ruf
- Graphics
- Laura Hofer
- Account Executive
- Pascal Trütsch
- Client Supervision
- Heinz Vögeli