Cup of Ceremony used all 5 senses to bring the culture,experience and tradition of tea ceremonies to Silicon Valley—without the tea.With ice cream,scented candles and analog emptiness,we left space to be filled.We invented a world of imperfection, allowing people to look inward and find layers they didn’t know were there.The counter was broken and unique.The logo featured a large void.Because when something is broken it reveals layers within and leaves room for growth.