Germany
Bronze Award
Film & Audio
Audio/Radio Commercials
- Client
- Samsung Electronics GmbH
- Agency
- Leo Burnett GmbH
We developed an audio spot featuring the lowlight camera of the new Galaxy S22 Ultra. Bringing a visual feature to life with acoustic means, we used the popular german proverb “Im Dunkeln ist gut munkeln” that can be roughly translated with “Darkness favors secret dealings”. We hear a mumbling choir of “Dunkelmunklern” being engaged in obscure activities in the dark until someone surprises them with the new lowlight camera: secret dealings in the dark are finally over.
Credits
- Creative Director
- Ludwig Berndl
- Production Company
- Kraatz Studios GmbH