Divan.ru is a new online discount furniture store specialising in sofas. The logo comes in different versions, with eachone showing a sofa from the current range instead of the word “divan”. By adding the price and the name of the sofa at the bottom of all corporate identityelements, customers can find and buy each sofa online for the indicated price. The brand design functions as a display window, an advertisement, a sofa's index and as a web address as well.