Ukraine
Bronze Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- Renaissance3
- Agency
- Bickerstaff.734
In the spirit of guerrilla best practices, there were designed a series of Easter gifs that are no different from the others, at first glance. Only one small detail - after their departure, the greeting turned into images of Ukrainian cities, destroyed buildings, or photos of soldiers. Yes, Russians saw the truth about the war in Ukraine through gifs.
Credits
- Creative Director
- Ilia Anufrienko
- Designer
- Andrey Hetmanchuk
- Other
- Oksana Peicheva
- Strategist
- Mariia Kochurenko
- Digital Designer
- Olexii Boiev
- PR Manager
- Valentyna Polovynka
- Group Head
- Maryna Cherniavska