Hungary
Bronze Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- Budapest Pride
- Agency
- Wavemaker Hungary
LMBTQI couples in Hungary dare not celebrate Valentine’s day in public. That's why Budapest Pride came up with the ‘Empty Tables’ activation. On Valentine’s day, 42 of fully booked local restaurants left a table empty with a rainbow-colored candle and a standee on it to show their support for the LGBTQI couples who did not dare to come. It started as a powerful gesture that turned into a nationwide movement in one day.
Credits
- Creative Director
- Orsolya Szládovics
- Art Director
- Eszter Kovács
- Designer
- Lilla Csenkey
- Production Company
- Umbrella Creative
- Sound Designer
- Genser András
- Editor
- Péter Polgár
- Head of PR
- Eszter Hollosy