Winners

Empty Tables

Bronze Award

Brand Experience

PR / Events

Bronze Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
Budapest Pride

LMBTQI couples in Hungary dare not celebrate Valentine’s day in public. That's why Budapest Pride came up with the ‘Empty Tables’ activation. On Valentine’s day, 42 of fully booked local restaurants left a table empty with a rainbow-colored candle and a standee on it to show their support for the LGBTQI couples who did not dare to come. It started as a powerful gesture that turned into a nationwide movement in one day.