Portugal
Nomination
Print & Outdoor
Newspaper Advertising
- Client
- Sol Newspaper
- Agency
- Y&R Lisbon
BI is the weekend supplement of the weekly national newspaper Sol. The Sol newspaper covers serious news in fields such as business, sports, international news and politics. It’s deemed by most readers as a traditional publication, serious and professional. BI on the other hand is the weekend supplement of Sol. It’s a smaller magazine format, lighter in tone, featuring in-depth interviews with celebrities and covering mostly entertainment, travel and lifestyle topics.
Credits
- Art Director
- Pedro Ferreira
- Copywriter
- Judite Mota
- Illustrator
- Bernardo Majer
- Head of Studio
- Quiná