Hungary
Gold Award
Interactive & Mobile
Any Other
Nomination
Integration & Innovation
Content Ideas
Nomination
Integration & Innovation
Creative Strategy
- Client
- Katona Jozsef Theater
- Agency
- Young & Rubicam Budapest
Katona Jozsef Theater wanted to prove to a younger audience that it is up to date, and relevant for our lives today. So the theater and the creative team worked together and created a mini online play, one minute long, out of the day's most impactful news story for 2 weeks. The fresh news story was chosen in the morning from the no 1 news portal. A play, a set and costumes were created real time and the play was uploaded next to the news article that same day.
Credits
- Art Director
- Zoltán Visy
- Copywriter
- Karolina Galácz
- Account Executive
- Rita Horváth