Portugal
Bronze Award
Design
Packaging
- Client
- Almeida Garrett Wines
- Agency
- 327 Creative Studio
The name Exilado comes from the poem “Os Exilados” by Almeida Garrett, representing both the exile of the wine in the mines during its stage, and that of the Almeida Garrett family in France in 1910, after the fall of the monarchy in Portugal. This concept was transposed to the label design, where can be observed a separation/distance of the two frontal elements that compose it, as well as the chromatic choice that reinforces the concept of its identity.
Credits
- Creative Director
- Mafalda Portal
- Copywriter
- Soraia Martins
- Designer
- Rita Bastos