Bulgaria
Bronze Award
Print & Outdoor
Craft - Photography
- Client
- KLEAR
- Agency
- Proof.
KLEAR is a Bulgarian peer-to-peer financing platform that isn't a popular model in the market, positioned as a fairplayer in the Balkan financial service sector. the system is a sort of financial utopia. we used the existing mental link between utopianism and the Scandinavian countries in order to construct a utopian village and named it Fairtown. we retold the key characteristics of Klear through four stories that took place in Fairtown.
Credits
- Creative Director
- angel iskrev
- Art Director
- Emanuela Belovarski
- Copywriter
- Boyan Zlatarski
- Designer
- Boyana Aleksieva