Winners

Fear

Nomination

Film & Radio

TV/Cinema Commercials

Client
SONAE

A sequence of very scary situations are shown: swimming with sharks, piloting a jet plane, walking a tight rope over a mountain. At the end of the sequence, a young father holding his newborn son for the first time appears. Ah..There it is. Real, genuine fear. Nothing will ever scare you more. Nothing will ever make you happier. Happy father's day!

Credits

Copywriter
Andreia Ribeiro
Art Director
Ricardo Marques
Agency Producer
Pedro Silva