Winners

Fighting the virus with clicks

Germany

Nomination

Promotions & New Media

New Use of Media

Client
dotHIV gemeinnütziger e.V.
Agency
thjnk ag

We harness the power of the Internet in the fight against HIV. To do that, we set up a new top-level domain: .hiv. Companies acquire the domain extension and use it alongside their standard company URL. Users who click on a .hiv address trigger a donation to projects combating HIV. This way, over 2.5 billion people worldwide can contribute to eradicating the virus once and for all with just one click.