Germany
Nomination
Promotions & New Media
New Use of Media
- Client
- dotHIV gemeinnütziger e.V.
- Agency
- thjnk ag
We harness the power of the Internet in the fight against HIV. To do that, we set up a new top-level domain: .hiv. Companies acquire the domain extension and use it alongside their standard company URL. Users who click on a .hiv address trigger a donation to projects combating HIV. This way, over 2.5 billion people worldwide can contribute to eradicating the virus once and for all with just one click.