Winners

Footballpen

Nomination

Integration & Innovation

Best Use of Technology

Client
radio.de GmbH

In the summer of 2018, Germans were struggling to combine their two major commitments: football and work. Because the 2018 FIFA-World-Cup was taking place in Russian time zones, match times clashed with German working hours. But a way was found to bring work and football together: an undercover radio device inside a ballpoint pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and, thanks bone conduction technology, enjoy a private broadcast.

Credits

Art Director
Rodrigo Stroisch
Copywriter
Ramon Scheffer
Production Company
nhb studios Düsseldorf
Chief Creative Officer
Eric Schoeffler
Darren Richardson