Germany
Nomination
Integration & Innovation
Best Use of Technology
- Client
- radio.de GmbH
In the summer of 2018, Germans were struggling to combine their two major commitments: football and work. Because the 2018 FIFA-World-Cup was taking place in Russian time zones, match times clashed with German working hours. But a way was found to bring work and football together: an undercover radio device inside a ballpoint pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and, thanks bone conduction technology, enjoy a private broadcast.
Credits
- Art Director
- Rodrigo Stroisch
- Copywriter
- Ramon Scheffer
- Production Company
- nhb studios Düsseldorf