Germany
Bronze Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- Gegen den Tod auf der Organ-Warteliste e.V.
- Agency
- Proximity Worldwide GmbH
Germany is one of the OECD countries with the least organ donations: Over 9000 people are waiting for an organ, 3 die every day. To become a donor, a signature on an organ donor card is required. However, it is not specified what form the card must take as long as there is a declaration of intent and a signature. GDTC makes being an organ donor as easy as wearing clothes. Each piece comes with the declaration of will and once signed becomes an official organ donor card.
Credits
- Creative Director
- Sebastian Steller
- Production Company
- Craftwork GmbH
- Chief Client Officer
- Cornelius Koelblin
- Head of Planning
- Ben Elias
- Director of Strategy
- Julian Roth
- Planner
- Laura Müller
- Director Corporate Communication
- Daniela Strasser