Winners

Gegen den Tod Couture

Bronze Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
Gegen den Tod auf der Organ-Warteliste e.V.

Germany is one of the OECD countries with the least organ donations: Over 9000 people are waiting for an organ, 3 die every day. To become a donor, a signature on an organ donor card is required. However, it is not specified what form the card must take as long as there is a declaration of intent and a signature. GDTC makes being an organ donor as easy as wearing clothes. Each piece comes with the declaration of will and once signed becomes an official organ donor card.

Credits

Creative Director
Sebastian Steller
Production Company
Craftwork GmbH
Chief Client Officer
Cornelius Koelblin
Head of Planning
Ben Elias
Director of Strategy
Julian Roth
Director Corporate Communication
Daniela Strasser