The main objective of the quest was to introduce users to Switzerland and to generate interest in traveling there. To inform about the Grand Tour route and to show that Switzerland is not just about cheese, chocolate and watches – it’s a place where you can find a new you. IDEA The GET LOST. GET NATURAL quest. Touch the sky, plunge into the depths, ride a bicycle in the mountains — these are just some of the things to experience on the quest with its heroes.