Is it possible to convince seniors that prices can be as low as in the good old times? They know that in their youth the grass was greener, prices were lower and, oh – by the way, the music was also better! So Latvian low-price telco brand Zelta Zivtiņa created an authentic campaign and 80ts style music video from the good old times, that became so catchy – that seniors also caught the idea of Zelta Zivtina low prices being good like in old times.