When you want to explore a brand, you check out the web. When you want to get more information, you call the sales-agent. When you want to get a holistic experience, you visit a trade-fair. Now imagine you can get all that in one place. Digitally. From every place in the world, on every device. No imagination needed. The Universe of Needles - The Groz-Beckert Experience. A modular world that combines sales-tools with the brand experience for the first time.