Iceland
Nomination
Design & Craft
Corporate Brand Identity
- Client
- Landssamtök sauðfjárbænda
- Agency
- Jónsson & Le'Macks
The brandmark is designed to be a certificate of origin and in that way a stamp of quality. The inspiration for the design originates in Viking age carvings, alluding to its country of origin, Iceland. The inscription; „Roaming free since 874“, implies that the product is part of a long tradition, standing for quality and purity. Black and white images and a classic serif font helps the identity to convey the brand's heritage.
Credits
- Copywriter
- Friðgeir Einarson
- Designer
- Eysteinn Þórðarson
- Illustrator
- Sigurður Oddsson