Colmar is a sports and lifestyle clothing brand with skiing at its core. In Caso di Mag is a guide to the most important mountain resorts and historic spots of the brand. Places that made skiing iconic. To strengthen the relevance of the brand online, we produced a unique, eclectic digital content project to inform, entertain and natively present each new product. In Caso di Mag leverages the historic payoff of the brand "In caso di neve" (in case of snow).