Expensive restaurants are closing one after another because of the crisis 2015 in Russian. To save money people stopped using public catering. IKEA decided to prove that home kitchen could easily beat restaurant experience. IKEA opened a unique branded service ""IKEA Instead of Cafe"" in Moscow and St. Petersburg. It is not a cafe or a restaurant, it is a place where everyone can cook favorite dishes and at the same time test drive IKEA kitchens. And do not spend money.