G
Member Club Gold Award
Promotions & New Media
Live Stunts
- Client
- KFC Russia
In 1957 KFC invented chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help...
Credits
- Creative Director
- Serafima Gurova
- Agency Producer
- Julia Striganova
- Production Company
- Zebra Hero
- Branded Communications Director
- Margarita Kraskovskaya
- Creative Projects Director
- Natalia Ushakova
- Media Management
- Nikita Belov