Winners

KFC TV Shopping

G

Member Club Gold Award

Promotions & New Media

Live Stunts

Client
KFC Russia

In 1957 KFC invented chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help...

Credits

Creative Director
Serafima Gurova
Agency Producer
Julia Striganova
Production Company
Zebra Hero
Branded Communications Director
Margarita Kraskovskaya
Creative Projects Director
Natalia Ushakova
Media Management
Nikita Belov