Winners

Kringlan - All kinds of everything

G

Member Club Gold Award

Print & Outdoor

Print Advertising

Client
Kringlan

The campaign aims to demonstrate the diversity that Kringlan offers, in an eye-catching, high-fashion style. Christmas-themed shoots featuring religious iconography such as a depiction of the Madonna were created out of products sold at Kringlan.This painstakingly art-directed, daring and different approach to seasonal print advertising made a big splash in Iceland. A religious theme served as a subtle reminder to the consumers about the origin of Christmas.