Russia
Nomination
Integration & Innovation
Social Responsibility Campaigns
- Client
- IKEA
- Agency
- Instinct (BBDO Group)
Russia, like other countries, has many standardized serial residential buildings. With this particularity in mind, tailor-made design projects were given free of charge to millions of Russian families. An online platform on the IKEA website called ‘Kvartiroteka’ (a mishmash of the Russian words ‘apartment’ and ‘library’) offers millions of design projects. IKEA plans to adapt this platform to other countries in the future.
Credits
- Creative Director
- Nikolai Fabrika
- Copywriter
- Anastasia Gorenshtein
- Designer
- Ilya Kuleshov
- Digital Art Director
- Maxim Demkin