Famous musicians from the Adriatic region, Neno Belan from Croatia, Željko Joksimović from Serbia and Halid Bešlić from Bosnia, battled for the last bottle of Laško with singing. The one that got the biggest applause from the audience, won. Laško's regional campaign draw a lot of attention - people clapped over 35 million times on the webpage and we generated a lot of buzz on the internet. The Challenge ended with a live concert where we announced the winner.