Winners

Le Beck’s: The Legendary Beer Can

Silver Award

Graphic Design

Packaging

G

Member Club Gold Award

Graphic Design

Packaging

Client
Anheuser-Busch InBev Germany Holding GmbH

Legendary beer brand Beck’s has become an integral part of youth society in Germany. Based on the path of superior drinking cultures, the premium Pils was given the shape it deserves. A carefully crafted beer-can made with brushed aluminium and finished with multiple laser and analog engravings. The exceptional stand is a pinnacle in beer packaging and a breakthrough in on-the-go-drinking. The extraordinary shape and design truly leaves the ordinary behind.

Credits

Copywriter
Joy Chakravorty
Production Company
Lee Sharrock
Managing Partners
Markus Kremer
Thomas Heyen
Global Chief Creative Officer
Alex Schill
Management Supervisor
Lars Holling
Vice President Marketing
Diego Belbussi
Account Management
Sabrina Schwartz