Germany
Silver Award
Graphic Design
Packaging
G
Member Club Gold Award
Graphic Design
Packaging
- Client
- Anheuser-Busch InBev Germany Holding GmbH
- Agency
- Serviceplan Germany
Legendary beer brand Beck’s has become an integral part of youth society in Germany. Based on the path of superior drinking cultures, the premium Pils was given the shape it deserves. A carefully crafted beer-can made with brushed aluminium and finished with multiple laser and analog engravings. The exceptional stand is a pinnacle in beer packaging and a breakthrough in on-the-go-drinking. The extraordinary shape and design truly leaves the ordinary behind.
Credits
- Copywriter
- Joy Chakravorty
- Production Company
- Lee Sharrock
- Global Chief Creative Officer
- Alex Schill
- Management Supervisor
- Lars Holling
- Vice President Marketing
- Diego Belbussi
- Account Management
- Sabrina Schwartz