Winners

Lifesaving Pea Soup

Nomination

Brand Experience

New Use of Media

G

Member Club Gold Award

Brand Experience

New Use of Media

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
Ministry of Health of Slovak Republic in cooperation with Lidl Slovakia

Late diagnosis of breast cancer leads to hundreds of women's deaths. The most common excuse for not having a preventive mammography is lack of time. Thus, a unique solution was conceived - instant pea soup that can help save women's lives. Instead of spending hours in the kitchen, all you have to do is heat up the pea soup. All the essential information about the mammography screening was included on the packaging.