Slovakia
Nomination
Brand Experience
New Use of Media
G
Member Club Gold Award
Brand Experience
New Use of Media
G
Member Club Gold Award
Brand Experience
PR / Events
G
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- Ministry of Health of Slovak Republic in cooperation with Lidl Slovakia
- Agency
- Wiktor Leo Burnett
Late diagnosis of breast cancer leads to hundreds of women's deaths. The most common excuse for not having a preventive mammography is lack of time. Thus, a unique solution was conceived - instant pea soup that can help save women's lives. Instead of spending hours in the kitchen, all you have to do is heat up the pea soup. All the essential information about the mammography screening was included on the packaging.
Credits
- Creative Director
- Iva Paconova
- Strategy Director
- Dominika Mudra