Spain
Silver Award
Interactive & Mobile
Social Media Campaigns
- Client
- Grupo Apex - Aperitivos y Extrusionados, S.A.
- Agency
- Fuego Camina Conmigo
The bits at the bottom from the start: When you get to the end of something you savour it more, precisely because you know it's finishing. With this insight in mind, we launched “The bits at the bottom of Jumpers”, a product containing nothing but the dust left at the bottom of a packet of Jumpers. To spread the word, we created a launch piece that was a nod towards the typical impatience of generation Z, through endless scrolling.
Credits
- Creative Director
- Nacho Hernández
- Art Director
- Ariadna Castells
- Film Director
- Edgar Lledó
- Graphics
- Antonio Ramírez
- Agency Producer
- Xavi Saborit
- Production Company
- Fuego Camina Conmigo
- Sound Designer
- Idea Sonora
- Other
- Uri Fernández
- Head of Strategy
- Luis Conde
- Production Director
- Rubens Pérez
- Digital Account Director
- Marc Graells
- Media Director
- Malena Costa
- Analytical Director
- Martí Ibarz