Winners

Lo del final de Jumpers

Silver Award

Interactive & Mobile

Social Media Campaigns

Client
Grupo Apex - Aperitivos y Extrusionados, S.A.

The bits at the bottom from the start: When you get to the end of something you savour it more, precisely because you know it's finishing. With this insight in mind, we launched “The bits at the bottom of Jumpers”, a product containing nothing but the dust left at the bottom of a packet of Jumpers. To spread the word, we created a launch piece that was a nod towards the typical impatience of generation Z, through endless scrolling.

Credits

Creative Director
Nacho Hernández
Art Director
Ariadna Castells
Film Director
Edgar Lledó
Agency Producer
Xavi Saborit
Production Company
Fuego Camina Conmigo
Sound Designer
Idea Sonora
Head of Strategy
Luis Conde
Production Director
Rubens Pérez
Digital Account Director
Marc Graells
Media Director
Malena Costa
Analytical Director
Martí Ibarz