Portugal
Silver Award
Integration & Innovation
Content Ideas
- Client
- Maria Matos and São Luiz Theatres
- Agency
- Leo Burnett Lisboa
In order to increase sales, the Maria Matos and the São Luiz, two of Lisbon’s main theatres created the Maria&Luiz discount card. Maria and Luis are two common Portuguese names, and just the theatres, the Portuguese too are made of stories. In other words, where you find Maria&Luiz, you find great stories. To bring it to life, 7 minidocs were made about real-life Marias and Luises. And one of the stories became an actual theatre play.
Credits
- Designer
- Emanuel Serôdio
- Agency Producer
- Cristina Almeida