Winners

Maria & Luiz

Silver Award

Integration & Innovation

Content Ideas

Client
Maria Matos and São Luiz Theatres

In order to increase sales, the Maria Matos and the São Luiz, two of Lisbon’s main theatres created the Maria&Luiz discount card. Maria and Luis are two common Portuguese names, and just the theatres, the Portuguese too are made of stories. In other words, where you find Maria&Luiz, you find great stories. To bring it to life, 7 minidocs were made about real-life Marias and Luises. And one of the stories became an actual theatre play.