Winners

Mercedes AMG 8D Track

G

Member Club Gold Award

Film & Audio

Craft - Music and Sound

Client
Mercedes-AMG

During Italy's lockdown, people couldn't drive nor take physical test drives. So we offered AMG fans an engaging experience to live from their homes. The feature that makes an AMG unique is the sound of its engine, so teaming up with AMG experts and sound technicians, we created a video of a Mercedes AMG that races on a track, accompanied by an 8D soundtrack made using only the actual car's engine sound. Each turn, each acceleration is a one-of-a-kind sound thrill.

Credits

Production Company
Smider Noise
Sound Designer
Guido Smider
Market Acceleration Lead
Lucia Lafuenti
Operations Lead
Andrea Brustia
Senior Project Manager
Elisabetta Centore