Italy
G
Member Club Gold Award
Film & Audio
Craft - Music and Sound
- Client
- Mercedes-AMG
- Agency
- Publicis Emil
During Italy's lockdown, people couldn't drive nor take physical test drives. So we offered AMG fans an engaging experience to live from their homes. The feature that makes an AMG unique is the sound of its engine, so teaming up with AMG experts and sound technicians, we created a video of a Mercedes AMG that races on a track, accompanied by an 8D soundtrack made using only the actual car's engine sound. Each turn, each acceleration is a one-of-a-kind sound thrill.
Credits
- Designer
- Francesca Cimmino
- Production Company
- Smider Noise
- Sound Designer
- Guido Smider
- Market Acceleration Lead
- Lucia Lafuenti
- Operations Lead
- Andrea Brustia
- Senior Project Manager
- Elisabetta Centore