Since 1959 MINI stands for a minimalistic, iconic design. But nowadays, a MINI is more than that. The cars are packed with the latest safety and comfort features. To communicate this, we created MINImalism: a feature communication as minimalistic and iconic as the design language of a MINI itself. We turned the stripes of the iconic MINI logo’s wings into versatile design elements that allow us to communicate all the new features and assistants.