Minipreço is a supermarket chain in Portugal. When the world stopped, their sales continued to rise. But not everyone had the same fate. Like the emerging musicians. Those who were on the rise, lost their stage, audience and money.To support them, we replaced our stores’ background music with theirs. We paid for the rights and created a playlist that played non-stop.Their streams and royalties grew. Also, we gave them a stage on our aisles and live streamed the concerts.