Finland
Silver Award
Interactive & Mobile
Data Visualisation
Bronze Award
Brand Experience
New Use of Media
- Client
- MIELI Mental Health Finland
Myrsky is a virtual influencer that reflects the mental state of Finnish youth. Myrsky’s content is purely based on weekly mental health data, experiences and feelings collected from tens of thousands of teenagers. The digitally created influencer acts as a peer support, helps to prevent suicides and shares information about mental health services. Website: http://myrsky.mieli.fi
Credits
- Production Company
- Pictures Helsinki
- Photographer
- Katarina Kirvesmäki
- Head of Design
- Mikko Kalso
- Junior Content Creator
- Rasmus Kärkkäinen
- Head of Strategy
- Ilkka Uotila