Winners

Myrsky – Virtual Influencer

Silver Award

Interactive & Mobile

Data Visualisation

Bronze Award

Brand Experience

New Use of Media

Client
MIELI Mental Health Finland

Myrsky is a virtual influencer that reflects the mental state of Finnish youth. Myrsky’s content is purely based on weekly mental health data, experiences and feelings collected from tens of thousands of teenagers. The digitally created influencer acts as a peer support, helps to prevent suicides and shares information about mental health services. Website: http://myrsky.mieli.fi

Credits

Production Company
Pictures Helsinki
Head of Design
Mikko Kalso
Junior Content Creator
Rasmus Kärkkäinen
Head of Strategy
Ilkka Uotila